List of Research Books Published - 2024
| List of Research Books Published - 2024 | ||||
| SI. No: | Name of the Books | Name of the Presenter | ISBN | Document Link |
| 1 | Prospects and Challenges of Commerce Ch: Relationship between Misleading Advertisements and Consumer Confidence in a brand: A Study with Reference to Cosmetic Products | Bindhu T. | 978-93-92746-49-9 | View |
| 2 | Prospects and Challenges of Commerce Ch: Central Bank Digital Currency - A Game Changer? - A Concept Paper | Dr. Vineetha A. S. | 978-93-92746-49-9 | View |
| 3 | Prospects and Challenges of Commerce Ch: A Study on the Impact of Word of Mouth and Electronic Word of Mouth on Consumer Purchase Intention with Special Reference to Palakkad District | Vidya K. | 978-93-92746-49-9 | View |